How big is the online dating market
- 141 Crucial Online Dating Statistics: 2022 Data Analysis & Market Share
- How big is the global online dating market?
- What are the factors restraining the growth of online dating market?
- What is the online dating market valuation in 2020?
- Are dating apps owned by just one group?
- How big is the online dating market in the US?
- How has the online dating industry changed since 2017?
- How many online dating users are there in 2021?
- What is the segmentation of global online dating market?
141 Crucial Online Dating Statistics: 2022 Data Analysis & Market Share
The online dating industry has come a long way from its humble beginnings in 1959. At this time, two Stanford students matched 49 pairs of men and women using a punch card questionnaire processed by an IBM 650 mainframe computer. This became how big is the online dating market first-ever recorded computer-aided matchmaking. Today, top online dating sites and matchmaking services are using complex algorithms to match millions of users together from a sea of prospective candidates.
The technology behind the industry has gone to new heights, as has the revenue how big is the online dating market has made. This is far from the first matchmaking project that was never commercialized. In this article, we present all the crucial online dating statistics related to the industry in the United States and abroad. In this way, you will how big is the online dating market a grasp of how this constantly growing market is poised to become bigger. Global Online Dating Industry Statistics Everything changed when the COVID-19 pandemic came.
Virtually every industry underwent massive changes, with some of them likely to be long-lasting. This includes the online dating industry, which has been growing since 2017 at a really high pace. While every other industry seems to have mostly been negatively affected by the outbreak, the online industry has gotten stronger. This is at a CAGR of 8. The number is expected to reach 234.
This number is expected to reach 35 million come 2024 Statista, 2020 Online dating services are basically interest-based social networks. And, as show, social networks will remain popular for the foreseeable future. This is especially when the COVID-19 virus still rears its ugly head.
Many of them are highly specialized. Some focus on interracial dating while others serve niches like highly-religious daters. However, from this sea of applications and websites, there are those that dominate the market. More specifically, they dominate in different ways. However, the Match Group, the company that owns Tinder, also owns three others that can be found on the lists above. These include OkCupid, Hinge, and Plenty of Fish. This is a 17% increase from the same quarter of the previous year.
It represents an Adjusted EBITDA margin of 38%. The number is up 12% to 10. This is from 9. These increased 16% and 15%, respectively over the previous year.
This is an 18% YoY increase. Morning Consult, 2020 Designed by Statistics on the Profiles of Online Daters As mentioned, online dating services are quite specialized. Some focus on serious relationships while other focus on hookups and the like. In this section, we are going to look at the profiles of online daters on various online platforms. Only 2% identify as Moderates. Finally, only 5% of those with no college degrees are on online dating platforms. This is followed by African Americans at 9% and Whites at 5%.
Other ethnicities make up 8%. Morning Consult, 2020 The General Profiles of Match. Around 9% are males and 4% are females. Only 2% of Boomers and 3% of Gen Zers were using the platform. Only 1% of those who identify as Moderates have been on Match. They are the leading ethnicity when it comes to having used Match. This is followed by African Americans 8% and Whites 6%.
Only 8% of all the other ethnicities were on the platform. Around 5% of Gen X, 3% of Gen Z, and 1% of Boomers used the platform in 2020. Only 2% of those who identify as Moderates used the platform. About 9% of African Americans and 3% of Whites were on the platform. Also, 7% of other races were eharmony users. Also, 10% of men and 6% of women in the US were platform users in the same period. An estimated 9% of Gen Xers also used the platform in the same year. No data is available for US adults age 65+.
On the other hand, only 3% of those who identify as Moderates have used the platform in the same year. Moreover, 7% of those with postgraduate degrees and 8% of those with no college degrees also subscribed.
In addition, around 10% of Hispanic descent were on the platform. Finally, 13% of other races were Bumble users as well. Also, 11% of males and 6% of females in the US were using the application in the same year.
In addition, around 8% of Gen Xers and 1% of Boomers were on the platform. Only 1% of Moderates were OkCupid users. Also, 7% of Whites in America were OkCupid users. A good 13% of all other races were also subscribed to the online dating service. Morning Consult, 2020 For more info on the site, check these out.
An estimated 17% of males and 7% of females in the US were on the platform in the same period. Also, around 13% of Gen Xers and 2% of Boomers were likewise Tinder users. Only 7% of Moderates were Tinder users. About 15% of those with postgraduate degrees were also on the platform. Also, about 11% how big is the online dating market African Americans were Tinder users.
A whopping 24% of people of ethnicities other than the aforementioned ones were Tinder users. Morning Consult, 2020 Upticks and Downticks: Online Dating During COVID-19 Dating apps run on matching algorithms.
These algorithms match users by similarities across a wide range of topics, from music to social issues. As COVID-19 became a global talking point, more and more conversations started around the subject. Further on, masks became the talk on the platform, with mask-wearing habits becoming the ultimate criterion for compatibility. There was a recorded 5x increase in Animal Crossing mentions in bios on Tinder. Gen Z Animal Crossing mentions were 2x more than those of Millennials.
The swipe volume among Gen Z saw a 67% increase. For Tinder members below 25, swipe volume increased by 39%. Moreover, there was a 30% increase in sent messages and a 40% increase in intro messages.
The lockdown, as a topic, increased the number of engagements overall. OkCupid, 2020 Many factors came into play in the notable increase in dating activity during the pandemic. Of course, the lockdown itself played a big role. People trying to find love or just hookups can only turn online because of social distancing measures.
Indeed, the topic of lockdown itself became a staple when it comes to conversation starters and discussions. Only a little less than 15% want to keep the connection virtual. However, there are some benefits to dating online as well. On OkCupid, users shared the best parts of virtual dates. The most popular ones are, of course, streaming services such as Netflix 19% and Amazon Prime Video 13%. However, experts also saw an uptick in online dating services subscriptions.
Kats, 2020 A Look Into the Present and Future of Online Dating There is a stigma surrounding online dating. Admittedly, the risk can be quite high how big is the online dating market when meeting up alone with total strangers.
However, as recent statistics and data have told us, the stigma has been diminishing. Can it outrun the stigma? These include people who never tried online dating before. Another 46% think that these platforms are not at all or not too safe. Only 39% of men think the same. The figure rises to 59% for people aged 65 and up. The figure is 39% for people aged 30-49. About 26% say they have mostly negative experiences, while 22% claimed to have a positive experience.
Furthermore, 38% claimed that they are less successful and only 5% claimed that they are more successful. Another 2% did not know the answer or have no opinion. This is just a part of the overall danger of being online as recent tell us. More or less 27% said it made them feel neither. A good 36% answered neither. A considerable 43% answered neither. Around 30% claimed that it was somewhat difficult and only 5% claimed that it was very difficult.
Only 29% claimed that it was somewhat difficult. And, fewer daters, at 6%, say that it was very difficult for them. About 31% claimed that it was somewhat difficult, while only 8% state that it is very difficult.
Vogels, 2020 Dating evolves: Get to know trends via statistics Advodating is becoming more popular online. A portmanteau of advocacy and dating, this describes how people tend to date people who have the same advocacies as them. This, however, is not something new. In the same manner, many now identify as activists.
In 2019, only 53% of OkCupid survey respondents agreed with this. Come 2020, the figure rose to 60%. Around 2 million OkCupid users believe that climate change is real. Along the same vein, 85% of Millennials and 84% of Gen Zers are concerned. OkCupid, 2020 Of course, there are other preferences that changed during the pandemic. Many believe that they are likely going to continue to shape the future. In 2020, TikTok mentions grew 8x, peaking in May. Around 95% of users believe that the best ones are smiling selfies.
Moreover, OkCupid daters were now 15% more willing to date others of different religions. This is because 59% claimed that they become more motivated for outdoor meetups because they can properly social distance. In fact, 37% selected music when asked what they would prefer their ideal match to be more into. People find it more convenient to start conversations online than doing it in-person. For one, there is an increased sense of distance and safety from being rejected.
Secondly, you can be more sure that the person you approach is open to dating because they have an online profile. And considering the latestyounger people are more amenable to online dating than older generations. As these online dating statistics have shown, the industry has seen how big is the online dating market rise in activity and revenue during the pandemic. However, experts believe that there will be a dip when the pandemic is over.
However, the industry is bound to pick up after that dip, too. Top applications will likely have to do more to secure their positions as other entrants are more than willing to how big is the online dating market chunks off their market shares. For online daters, the stigma of meeting someone for romantic or casual dating reasons seems to be slowly disappearing. However, there are inherent dangers when meeting with strangers who can easily set up totally fake or misleading accounts.
In the future, we expect that developers will strive to make more regulations and features that can improve safety and overall experience. These dangers, though, are inherent in social platforms.
Many, if not all, will remain. It is a game of minimization, not elimination. The virtues and downsides of online dating. What Americans think about dating apps. YouGov What the world thinks. Match media case study: Knowing where to pivot in a crisis. Love in the time of the coronavirus: Dating apps are growing and becoming more virtual.
Match group reports fourth quarter and full year 2020 results. National tracking poll 200473. The controversial dating trend that mixes protest with pleasure. The future of dating. Love in the time of corona: Massive spikes in matching, messaging and virtual dates around the….
Competitive research with Semrush. Fee-based online dating usage by brand in the United States 2020. Dating services — Worldwide Statista market forecast. Gen Z never stopped dating in 2020. Online dating market size is projected to how big is the online dating market USD 3. PR Newswire: press release distribution, targeting, monitoring and marketing. He is most interested in project management solutions, believing all businesses are a work in progress.
From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? FinancesOnline is available for free for all business professionals interested in an efficient way how big is the online dating market find top-notch SaaS solutions.
We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website.
How big is the global online dating market?
Since the launch of Tinder, hundreds of dating services have appeared on app stores worldwide. Investors are taking notice of this booming market, while analysts estimate the global online dating market could be worth $12 billion by next year.
What are the factors restraining the growth of online dating market?
Scammer’s abuse, publishing intimate photos, attacks, and criminal cases are the factor restraining the online dating market growth. Global Online Dating Market is segmented based on Service, Subscription, Demographics, And Geography. To Get Summarized Market Report By Service:- Download Sample Report Now
What is the online dating market valuation in 2020?
Online Dating Market is projected to reach USD 10,378.67 Million by 2027, growing at a CAGR of 4.98% from 2020 to 2027. What is Online Dating Market?
Are dating apps owned by just one group?
Investors are taking notice of this booming market, while analysts estimate the global online dating market could be worth $12 billion by next year. But it might surprise you that despite the growing variety of dating options online, most popular apps are owned by just one group.
How big is the online dating market in the US?
Revenue in the Online Dating segment is projected to reach US$3,677m in 2022. Revenue is expected to show an annual growth rate (CAGR 2022-2025) of 6.56%, resulting in a projected market volume of US$4,449m by 2025. In the Online Dating segment, the number of users is expected to amount to 478.5m users by 2025.
How has the online dating industry changed since 2017?
This includes the online dating industry, which has been growing since 2017 at a really high pace. While every other industry seems to have mostly been negatively affected by the outbreak, the online industry has gotten stronger. In 2017, the worldwide online dating revenue reached $779 million.
How many online dating users are there in 2021?
In 2019, there were about 219.7 million online dating sites or app users around the world. The number is expected to reach 234.1 million in 2021 and reach 276.9 million in 2024. (Statista, 2020) In the US, there were more or less 30.4 million online dating service users. This number is expected to reach 35 million come 2024 (Statista, 2020)
What is the segmentation of global online dating market?
Global Online Dating Market is segmented based on Service, Subscription, Demographics, And Geography. To Get Summarized Market Report By Service:- Download Sample Report Now Based on Service, the market is bifurcated into Matchmaking, Social Dating, Adult Dating, and Niche Dating.